First Steps in the Mushroom Kingdom: Nintendo Introduces “My Mario”!

Ever wished you could share the magic of Mario with your little ones before they’re even old enough to hold a controller? Well, Nintendo has just answered that wish! Starting February 19, the My Mario product line is officially making its U.S. debut.

This curated collection is all about “playing side-by-side.” It’s designed specifically for infants, toddlers, and their parents to explore the world of Mario, Peach, and Yoshi together through tactile toys and interactive experiences.

What’s Inside the My Mario Collection?

Nintendo has teamed up with experts like Fisher-Price and TOMY to create high-quality gear for your tiny heroes:

• Classic Wooden Blocks: Beautiful sets ranging from a 3-piece starter to a full 30-piece “Mario & Friends” set.
• The Hello, Mario! App: A free, intuitive app launching Feb 19 on mobile and Nintendo Switch. It’s a playful, low-stress way for kids to interact with Mario for the first time.
• Adorable Apparel: We’re talking onesies, sleepers, and playtime outfits that are almost too cute to handle.
• Bath Time Fun: TOMY water squirters and bath toys to turn the tub into a Level 1-1 water world.
• Story Time: An interactive board book from Penguin Random House and soft, cuddly plush toys (including rattles!).

Where to Find It

If you’re in New York or San Francisco, you can grab these at the official Nintendo Stores on launch day, Feb 19. For everyone else, keep your eyes peeled! The collection will start rolling out to retailers nationwide this spring and continue to expand throughout 2026.

You can even start the fun right now by checking out the “It’s Me, Mario!” stop-motion series on the official Play Nintendo YouTube channel. It’s the perfect bite-sized entertainment for curious little explorers.